You know how it feels: You present your new growth strategy to the workforce and receive general approval and good feedback. But there’s a surprising response in the next employee survey: 85% feel any sort of strategy is lacking. Alternatively: You’re in charge of a project, and you inform your management team. But it quickly becomes clear that everyone has a different goal in mind. You waste endless amounts of time on coordination, adjustments and crisis meetings.
Why can’t other people think along the same lines? Why can’t they understand you?
As experts in strategy activation, we believe that the value of any strategy is measured not only by its quantitative goals, but also by the number of followers: The more people you can convince that your strategy will work, the more you can turn into action to reach your common goals, the more valuable it will be.