TATIN INSTITUTE
FOR STRATEGY ACTIVATION

APPROACH

TATIN INSTITUTE FOR STRATEGY ACTIVATION
Munich | Basel | Hong Kong | Innsbruck | Zurich
T  + 49  89 41 32 773 11 | Mail


APPROACH

WE TURN STRATEGY INTO ACTION

You know how it feels: You present your new growth strategy to the workforce and receive general approval and good feedback. But there’s a surprising response in the next employee survey: 85% feel any sort of strategy is lacking. Alternatively: You’re in charge of a project, and you inform your management team. But it quickly becomes clear that everyone has a different goal in mind. You waste endless amounts of time on coordination, adjustments and crisis meetings.

 

Why can’t other people think along the same lines? Why can’t they understand you?

 

As experts in strategy activation, we believe that the value of any strategy is measured not only by its quantitative goals, but also by the number of followers: The more people you can convince that your strategy will work, the more you can turn into action to reach your common goals, the more valuable it will be.


Our tasks are as varied as our clients’ goals. If you scroll down, you will be rewarded with some examples of strategie we turn into action for our clients. Amongst other things, our teams support you with the activation of...

GROWTH STRATEGIES

9 out of 10 corporate strategies don’t achieve the goals they’ve set, and  12% fail completely. On average, not even 60% of managers can conclusively explain their own company’s strategy. According to McKinsey in 2018, 80% of the reasons why companies fail to achieve their goals are sociodynamic in nature. What hurdles and levers are there in your company when it comes to activating your strategy? Learn more…


STRATEGIES IN THE AREA OF MERGER AND ACQUISITION

Now that takeovers are so common, activation is almost the be-all and end-all. Things often go wrong when companies merge, and two out of three mergers fail. Moreover, this is often due to the human factor rather than strategic mistakes. After all, it's not just large teams from both sides that have to come together: customers and investors also want to be involved. How do you form a new common culture, and why are the first 6 months so decisive in terms of future innovative strength? Learn more…


CULTURAL CHANGE STRATEGIES

In a direct comparison with classic forms of organization, agilely organized corporate cultures outperform their contemporaries by an average factor of 1.7. The reasons: faster reaction to changes in the market; a consistent customer focus; optional thinking in ‘both/and’ mode instead of ‘either/or’ mode; and rapid prototypes instead of long development cycles. Is agility the solution to everything? Of course not. The crucial question when it comes down to activation: When does agility make sense, and when would it be reckless to rely on it? Learn more…


DIGITAL TRANSFORMATION STRATEGIES

€40 billion investment per year: 83% of companies are working to increase the digitalization of their value chains. Digitalization opens up incomparable opportunities to strengthen your company’s purpose and achieve its goals. But beware: the competition shares these opportunities too. How do you activate your organization to take on the journey into a digital future? Learn more…


CORPORATE BRANDING AND IDENTITY STRATEGIES

Design has a decisive influence on companies’ future and their economic success - all the more so in the age of digital transformation. 90% of the stimuli transmitted to the human brain are visual, and our brains process images 60,000 times faster than text - not even you can speak that fast! In our digital world, visual content is accessed 94% more often than content without images. Would you like to know how you can activate the potential of your company through design strategies? Learn more…


EMPLOYER BRANDING STRATEGIES

There’s a growing shortage of skilled workers, and this could become the biggest problem - not only for the German economy. According to current forecasts, up to 3 million well-trained colleagues will be lacking by 2030, and they’ll be needed to take your company to the next level. How can you activate your company for the future, make minds even more open to innovation, and make your company more attractive to the next generation of managers? Learn more…


CYBER SECURITY-STRATEGIES

The future is digital, but human: Cyberattacks cause 65 billion euros’ worth of damage every year - in the German economy alone. The cause in 90% of cases? Human error - the human firewall is easy to crack. One reason: 85% of the funds allocated to avert this danger is invested in the development of guidelines or classic online trainings, yet this is an approach that has proven to lead to only 10% anchoring in people's minds. So how can you activate your organization in terms of cyber security to up to 90%? Learn more…


CORPORATE GOVERNANCE STRATEGIES

Over 90% of companies that live up to high corporate governance standards agree that their reputation as employers has improved and their corporate culture has changed for the better. More than 80% can see a positive effect on their organization’s image in the public eye, as well as on their reputation amongst investors and shareholders. But how do you get from standards to understanding? From good intentions to the right behavior? How to activate your new "Service Level Agreements", "Leadership Imperatives" or "Corporate Governance Guidelines"? Learn more…


THE EXACT THE STRATEGY YOU WANT TO ACTIVATE NOW

You’ve recognized today’s opportunities and challenges, and the new strategy has finally been adopted - but the management is stuck in old thought patterns and employees don’t really know how to implement the strategy. Welcome to the Club: You’re not alone in this challenge! Here you can see what applies to all our clients and their strategic goals. Or talk to us directly and discuss with us how to activate your strategy to its full potential! Learn more…